INTO THE LAB
Because young fashion designers are struggling to emerge, we wanted to find a way to give them more visibility at a lower cost. We worked for a year on our new digital project: the first site of digital contests dedicated to young designers, Into the Lab.
After a market study and surveys with our various targets, I was responsible for the design of our Proof of Concept means the definition of our graphic charter, the creation of a logo and the design of our interface on Sketch (check the video below).
Then we defined a creative communication strategy in 3 stages (teasing, reveal, repeat) in order to be seen by our targets. A Business Model an a financing/investment plan were essential in order to carry out our project.
Working partners: Gwendolyne Dumoulin, Chloe Roger, Binta Toure